The Andma Group

Professional Services Company

27 June 2010

Students lectured on the power of the law

A former Foreign Minister will be taking to the podium at the upcoming law student event of the year.

The Australian Law Students’ Association (ALSA) has announced that the Honourable Gareth Evans AO QC will be the keynote speaker for the opening dinner at the ALSA Conference 2010, to be held in Adelaide this month.

The event will bring together about 500 law students legal professionals. The legal gathering allows students to attend the law competitions circuit, attend Legal Education Forums, contribute at ALSA Council and network.

Evans himself, who had a 21 year political career, most notably as Foreign Minister (1988-96), will base his speech on the power of the law in protecting those at risk.

Evans had a long-running involvement in this issue. He was co-chair of the International Commission on Intervention and State Sovereignty, co-chair of the International Commission on Nuclear Non-Proliferation and Disarmament, and president emeritus of the International Crisis Group. This background led to him being the recipient of the 2010 Four Freedoms Award for Freedom from Fear.

Meanwhile, the acting International co-prosecutor at the Extraordinary Chambers in the Courts of Cambodia (ECCC), William Smith, will be the key note speaker at the Closing Gala Dinner.

For over a decade, Smith worked as a trial attorney, legal officer and analyst at the International Criminal Tribunal for the former Yugoslavia in The Hague. He was also the International Deputy Co-Prosecutor of the ECCC for three years before taking up his current position.

The ALSA Conference 2010 will be held in Adelaide from 12-18 July this year.

Mallesons appoints 31 year old partner

JUST nine years after he joined Mallesons Stephen Jaques as a law clerk, Paul Lingard has been made a partner at the firm.

Mallesons has appointed the 31-year-old Lingard as a partner in its Perth office, reflecting his track record as an emerging market leader.

Part of the M&A team, Lingard has experience in energy and resources, major projects, electricity and gas and acts for Australia's largest resources and energy companies including BHP Billiton, Synergy and TRUenergy.

The firm said today that Lingard has led a number of high profile transactions including Synergy’s wholesale energy procurement programs, the establishment of the Western Australian Electricity Market, preparing documentation for large commercial projects and acting on the sale of a number of major national infrastructure assets.

Partner in Charge of the firm's Perth office, Beau Deleuil, said: “[Lingard’s] appointment as a partner reflects the outstanding contribution he has made to Mallesons’ energy & resources practice and the regard in which he is held by clients.

Lingard makes an impact with clients, said Deleuil.

Lingard said of his recent promotion: "I am very grateful for this opportunity. Mallesons' commitment to M&A and the energy and resources sectors and to our clients in those sectors is crucial to the firm's ongoing success and I am very pleased to be a part of this focus".

Paul Lingard’s promotion is effective from today.

Brisbane firm makes round of promotions

BRISBANE law firm HopgoodGanim Lawyers has announced the promotion of nine of its lawyers.

The promotions include the advancement of resources specialist Dr Jonathan Fulcher, a leading native title lawyers as ranked by Chambers Global for the past four consecutive years, to the firm’s partnership.

Managing partner Bruce Humphrys said the promotions demonstrate the firm’s commitment to providing strong career development and progression opportunities for staff.

“HopgoodGanim is committed to providing a clear career path for our employees.”

As part of the promotions, Alison Ross has been appointed a special counsel in the firm’s family law practice.

New associates include Aaron Alcock in litigation and dispute resolution, Hayden Delaney in intellectual property and technology, Janelle Kenzler in commercial property, Jessica Paten in industrial and employment law, Sam Kingston in litigation and dispute resolution, Susan Malone in planning and development and Tim Scanlan in business services and structuring.

Partners claim the prize after mass redundancies

PARTNER profits have skyrocketed as firms chipped away at staff numbers in the past year.


At Allen & Overy LLP, one of London’s top-grossing law firms, partner profits rose 10 per cent after massive lawyer cuts.

Allen & Overy is the first UK firm to post profits from the 2009-10 financial year.

Revenue fell 4 per cent to £1.05 billion ($1.88bn) for the year ending 30 April, the firm has said in a statement. Profits per partner, the standard method for measuring law firm results, rose to £1.1 million ($1.96 million) on average – up from £1m ($1.79m) last year.

The firm also confirmed that staff costs fell 11 per cent to £384m ($687m), which had about 450 partners globally. In February 2009. The firm fired 250 lawyers and 200 staff in a £46m ($82m) restructuring.

“We have made strategic choices to secure future growth, and in doing so have built resilience into our business, enhances our global reach and diversified out practice area mix,” Wim Dejonghe, managing partner of the firm, said.

Equity partners received individual profits ranging from 661,000 pounds ($1.18 million) to £1.65m ($2.9m). This was combined with the fact that as overall firm profit fell less than 1 per cent to £428.8m ($768.8m), the average number of partners declined by 39.

At Allen & Overy, other income was derived from sub-letting space in the firm’s London headquarters, which generated £2m. Finance director Ian Dinwiddie said the firm had been “particularly successful in [letting] spare space to American law firms”.

The firm occupies around 550,000 sq ft of the 700,000 sq ft building at One Bishops’ Square on the fringes of the City. Paul Hastings, Proskauer Rose and Akin Gump occupy most of the rest of the space.

The results come as Allen & Overy announced it would open in Indonesia through an association with Daniel Ginting Law Firm. The one-partner office will target Islamic finance, capital markets and project finance opportunities. A&O joins a handful of international firms, including Baker & McKenzie, Herbert Smith and Norton Rose, that have a presence in Jakarta through local associations.

Clayton Utz advised Wattyl as bidding war raged

CLAYTON Utz is advising Australia's biggest paints business Wattyl Limited on its proposed acquisition by major American coatings manufacturer The Valspar Corporation.

Clayton Utz national M&A practice head John Elliott is leading the firm's team advising Wattyl in its negotiations with Valspar.

But things have not been completely smooth sailing for the lawyers involved. A takeover war was set to erupt this week as Dutch giant Akzo Nobel looked set to make a rival bid.

Institutional investors on 28 June bought up Wattyl shares on expectation that Akzo Novel and even US paint manufacturer rival PPG were poised to trump the $142 million offer from the US-based Valspar Corporation.

Wattyl’s board, meanwhile, decided to recommend the Valspar bid.

Shares in Wattyl soared after the company exited a trading halt, climing 28.57 per cent to close at $1.62. It was the biggest trading day for Wattyl since March last year.

Wattyl chairman John Ingram said the deal with Valspar would enable shareholders to realise cash for their shares at a major premium to recent trading levels.

Commenting on the deal, Clayton Utz’s Elliott said: "It continues a trend of ‘agreed’ deals that have been occurring in recent times. This demonstrates the relative certainty (of a recommendation) that Boards can achieve in approaching prospective targets with a willingness to pay a significant premium."

Under the proposed scheme of arrangement, Wattyl shareholders will receive A$1.67 per fully paid share, valuing the transaction at approximately A$142 million.

Subject to obtaining the necessary approvals, Valspar should move to
outright control of Wattyl by late September.

Bakers takes G+T partner as new head

BAKER & McKenzie’s Australian office has claimed a former Gilbert + Tobin partner and chief operating officer as its new national managing partner.

As Mark Chapple, the firm’s current national managing partner, steps down from the top ranks on 2 August, Christopher Freeland will take the post.

Freeland, who has spent time in Beijing advising one of China’s leading law firms, King & Wood, holds a Bachelor of Economics and a Bachelor of Laws (Honours) from Monash University, as well as a Masters of Business Administration.

John Conroy, Baker & McKenzie’s chairman of the executive committee, said of the new appointment: “We are very pleased that [Freeland] is brining his considerable talents to join out Australian tea. For nearly 50 years, the Australian offices have been, and continue to be, very successful in driving growth and innovation within our firm.”

Bruce Hambrett, chairman of Baker & McKenzie’s Australian offices, gave a nod to Chapple for his work in leading the firm nationally over the past four years.

Chapple, meanwhile, will remain a partner at the firm.

How to Market Yourself as a Lawyer

'In How to Market Yourself as a Lawyer, the webinar examines specific ways to use speaking engagements, social media web sites, press releases, and published articles as a way to market yourself and attract more clients. Take the 60 minutes to view this webinar (on your computer, mobile phone, iPod or printed out) to understand how to do a better job marketing yourself through each of these media, what is working best for other lawyers so far this year, and the best ways to grow your practice in the upcoming year.

Upon ordering, we will email you a link to download the webinar for viewing on your computer, mobile media device (iPod/iPhone, Blackberry), or printed out. The downloaded files will include the PowerPoint presentation, audio narration and jpeg images of the slides (for watching on your mobile media device).

The webinar is led by an expert at helping lawyers market themselves, Erik Pelton, and focuses on:

- Everything you need to know in 60 minutes about the best ways to market yourself as a lawyer and attract more clients in the upcoming year

- Surefire methods for taking advantage of the most up-to-date marketing opportunities offered by social media web sites, press releases, speaking engagements, industry/trade web sites and publications, and other media outlets to effectively market yourself as a lawyer

- Specific suggestions for lawyers on the best social media web sites, speaking engagement venues and legal publishers that will help you reach potential clients

- Answers to the ten questions most asked by lawyers about how to successfully market themselves and attract new clients, and how this is different than in years past

- Case studies of other lawyers that are having tremendous success getting more business, what marketing efforts are working best for them, and important lessons learned

Praise for ExecSense Webinars:

“Thorough, informative and interesting...an efficient, effective means of gaining in depth insight…”- Greg Nowak, Partner, Pepper Hamilton

“Well organized, well articulated, and easy to follow. The ExecSense webinar I attended was the best virtual learning experience I've had in quite some time.” – Brian K. Moore, HR Communications, Humana

“...critical to successfully operating in today's fast-moving market.” – Ira Bogner, Partner, Proskauer Rose'

How to Innovate and Grow Your Business

[Editors note: In last months edition, Martin hyped up this months newsletter by promising dancing pengiuns, circus tricks, experimental jazz and something wet. It was included and it was very good. However before the newsletter was released it was removed by the secret black and white pengiun ops for being misleading and possibly dangerous. They were very wet as they just came from a pineapple hideout. One was even able to do some tricks. The material in question was instead replaced with something more interesting.]
Here are some ideas to help you innovate and improve your business:

Think OUTSIDE your industry box!
Use the yellow pages as well as trade magazines to see what other people in your industry are doing. How can you implement it better? Make sure you are covering all areas that your clients and prospects are expecting from you. Before you go after the competitions clients (or "new" clients) you should first make sure you are not losing your own clients to them.

You should also be looking outside your industry (outside the industry box!) at other industries in search for ideas. Ideas that you can bring home to your industry. The yellow pages - again - is an easy way to let your fingers do the trawling for new ideas.

Look online. When you are out shopping. When you are talking to friends and family. Etc.

Always be observant by how you are treated in restaurants, in super markets and so on. How was you served? Was there an upsell or cross sell? How about payment options? What was the experience like? Jot down things that you like, and work out if you can use it in your business.

Most businesses tend to operate exactly like other businesses in the same industry. So looking at other industries is the easiest way to find "already proven" ideas that will set you apart.

Personally, I get most of my ideas from daily experiences dealing with other companies and reading business related books.

Martin Print EasyPay
for example: I saw this being used by online appliance discounters and liked the idea. It was implemented fairly quickly into our website and has worked very well. Both for us and the clients who use it. EasyPay was implemented about 4 years ago and I have still not seen any other printing companies offering this easier payment method.

Money Back Guarantee - just like EasyPay - it appears to only be offered by Martin Print. I believe we have been offering this no-quible-guarantee for 6 years or more. It allows us great leverage over our competition and ensures our clients that we stand 100% behind our products and services.

These are just two very small examples.

I keep notes on paper and in my phone and try to implement and test as many new ideas as possible.

Next month things get more exciting on the creativity side as we cross the invisible line that seperate genius and insanity. (I skipped the genius part and headed straight for insanity).

HYPING UP NEXT MONTHS NEWSLETTER: Next month (July) is the radical part two to this article! We are going to discuss some really borderline creativity techniques using a handful of blow-your-mind methods (truly). Here are some teasers.

1) Invisible friends,
2) Finding out that you are infact somebody else,
3) Asking questions that [Spoiler blocker],
4) The GREAT reversal technique,
5) Dealing with gangsters, schientists, explorers and other professionals

AND - YES - MORE. Possibly even something wet. Not sure.
This article is about getting creative and pushing your thoughts outside the box so to speak in order to innovate + grow all facets of your business empire.
Innovation is what sets you aside from the competition. It makes you the one and only choice in the market place. Innovation should be used in all facets of your business from increasing sales, to improving service, from payment methods to customer retention measures to products and services, to your website and everything inbetween.
As a business owner, you are the ideas person. You have to be continuously innovating and improving your business. Making the experience continuously better for your clientelle.
Innovating and seeing results from your ideas is without doubt the most rewarding part of business. Its your baby. Your creation. And its not that hard as I will explain after this quick interuption...

Thank God You are Leaving

CASH ONLY Sorry..I was having a moment. What I really meant was THANK YOU! Yep...thank you...the most used two words in the English Language. Maybe.. Two words that got you a sound thrashing from your Mum and Dad if you forgot to use them...another "six of the best" from the Headmaster if you forgot to say them after the first six...ahh memories. Two words that can express all kinds of things... Come on..come with me on a walk through "Thank You" and I'll try to take you on a trip down memory lane. (mmmm..trip...ohhh sorry..was having a flashback) Anyway, I digress....thank you for your patience..I will get round to the point soon...I promise..(or are they more important than Thank you...now I'm confused) Ok..lets play..the Thank you game! Thank you #1: Uninvited Guests.. Thank you for coming... (choose your inflection for these...its ok, don't panic..you dont need anti-biotics.. I said Inflection...) Translation: Thank God your going Thank you #2: Unwanted Gift...      Ohhh...thank you...you really should'nt have... Translation: What the hell am I going to do with this thing Thank you 3#: Obvious Statement: Thank you so much for that.... Translation: As if I haven't heard that before..sheesh.. Ok..so there's three..I'm sure you can think of a squillion others. What I'm thinking of is the real genuine THANK YOU! And that is where you come in. So really..what is a Thank You when it comes to your Business...How do people see your Thank You?  Is it really enough? Is it really going to have an impact, or is it going to be as genuine as the "Thank You for taking the time..." you get from a call centre salesman, trying to sell you a years membership to a Resort in the Bahamas as long as you buy 5 million dollars worth of Sea Shells, when you say "No Thanks". So lets keep it simple....and here's a few things that I hope may help you on your Journey... There are a lot of things to thank your customers for in a business relationship.  Sad thing is, customers are not thanked enough—or thanked at all—by the businesses they’ve patronized.   Some companies do send out thank you cards and letters, but they tend to look mass-produced, impersonal and cold.  
Saying thank you properly comes out of genuine, heartfelt gratitude.  It’s an action that’s very personal and human... so clients should be able to feel that that thank you card/note/letter really comes from a person and not out of an automatically set machine that churns out thank you memos.   And believe me, it will do your business a lot of good when your customers get the message that you truly appreciate them.  A person who feels genuinely appreciated by a friend will make the effort to continue the rapport and relationship between them. 
That’s the kind of relationship you’ll want to have with your clients.  Being able to show that you’re human—despite cold reality of business in keeping profit margins and ensuring efficient production lines—makes you stand out from the businesses who are more concerned about profit, than the relationships built in doing business.  That’s why thank you makes your business great!
Keep these things in mind when you’re going about your thank you’s—they’ll help put the message across more clearly.
Send them something that represents YOU or THEM.  Don’t go for the generic greeting card; invest in a set of cards that is designed to represent you and your company.  Not only will it generate instant recall at first sight—more importantly, it helps your client connect the "thank you" with you.
Don’t go for generic messages.  Write them a short note that thanks them specifically for buying this particular product or service, for their feedback or for their referral.  No, a typical “Thank you for your business” isn’t going to do it.  Be more personal than that—this challenges you to build rapport and get to know your clients more—particularly walk-in clients.
Keep your thank you’s fresh.  When a thank-you comes late, it becomes watered down; it seems like an afterthought, a polite gesture suddenly remembered.  It’s good form to send your thanks in the mail within 7 days after receiving your client’s business.        
Go analogue.  An email will work if the message is personal and heartfelt; but sending a handwritten note or card shows that you’ve put in effort to show clients your appreciation. Throw in something more.  Coupons, discounts, info on new products and promos. A little something more to show your appreciation—which also encourages your clients towards repeat business with you. And for taking the time to read this.. I thank you!
Two powerful words that make a business great:
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